Treestop offers highly curated trail planning tools designed for the worlds most beautiful reserves. The app gives you the power to either select a trail previously created or design your own with customisation at your fingertips.

The big idea, For a Greater Outdoors, outlines the original mission of the brand to aid in a bespoke experience in the most incredible natural spaces the world can offer.

The idea comes to life through two key graphic components, the tree cursor and the growing wordmark, working in tandem together. Colours and typography are inspired by the unique characteristics of the vast array of different tree species one would encounter on a beautiful trail.