Sprucing up a
Canadian Legend.

TIM HORTONS

RBI - TIM HORTONS

Brand, Strategy, Motion


AWARDS: TRANSFORM BRONZE (2024)

Tim Hortons is Canada's favourite restaurant, not only serving coffee and donuts but running charities, providing financial services and sponsoring hockey teams.

We introduced a comprehensive brand architecture, never before done for the brand. This task evolved Tim Hortons' 100's of channels into a logical, nuanced structure. Vibrant new colours were introduced along with a more exciting palette of typefaces, combined with contemporary graphic treatments.

The combination of each of these new ingredients has transformed Tim Hortons from a stark red and white brand into a tasty, modern eatery.

Tim Hortons is Canada's favourite restaurant, not only serving coffee and donuts but running charities, providing financial services and sponsoring hockey teams.

We introduced a comprehensive brand architecture, never before done for the brand. This task evolved Tim Hortons' 100's of channels into a logical nuanced structure. Vibrant new colours were introduced along with a more exciting palette of typefaces, combined with contemporary graphic treatments.

The combination of each of these new ingredients has transformed Tim Hortons from a stark red and white brand into a tasty, modern eatery.

Tim's the season.

Each year, Tim Hortons delights their fans with limited edition holiday seasonal packaging and branding. The concept must deliver against the sentiment of kindness, sharing and joy. In 2024, we used the bombastic and famed attitude of the Tim Bits to tell that story.

AGENCY: TAXI STUDIO
CREATIVE TEAM: SPEncer buck, STU TALLIS, toby roberts, Liv beverly-evans, abi sargant, jay robinson, rebecca sutherland

AGENCY: TAXI STUDIO
CREATIVE TEAM: SPEncer buck, STU TALLIS, toby roberts, Liv beverly-evans, abi sargant, jay robinson, rebecca sutherland

AGENCY: TAXI STUDIO
CREATIVE TEAM: SPEncer buck, STU TALLIS, toby roberts, Liv beverly-evans, abi sargant, jay robinson, rebecca sutherland

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