Lyle's Golden Syrup is a sugar brand that has served bakers for over 100 years, famed for playful and exciting limited edition packaging, yet famously never straying away from their core look and feel.

Amidst the height of COVID-19, Lyle's Golden Syrup wanted to 'Raise a Smile' with a huge contribution to the Trussell Trust to aid families during the crisis.

We were challenged to create a warm, positive, limited-edition tin. We turned the iconic archway upside down, flipping the brand asset on its head to deliver the first ever golden Lyle's tin that gleams with a smile.